AirAsia Cambodia and the Cambodia Tourism Board have signed a new strategic partnership that aims to make it easier and more affordable for travelers from India and Australia to discover Cambodia’s temples, cities, and coastlines.
Signed in Phnom Penh on 30 May 2026, the agreement brings together AirAsia Cambodia and the Cambodia Tourism Board (CTB) to jointly promote the Kingdom in key international markets. The deal was inked by AirAsia Cambodia CEO Nam Vissoth and CTB CEO H.E. Kim Minea, and witnessed by H.E. Huot Hak, Minister of Tourism and Chairman of CTB, underscoring strong government backing for the initiative.
Under the partnership, AirAsia and CTB will co-invest 100,000 USD in a series of marketing campaigns designed to raise Cambodia’s profile among Indian and Australian travelers. This comes as Cambodia’s tourism sector continues to expand, with over 6.7 million international arrivals recorded in 2024 and Angkor Wat remaining a flagship attraction for the country.
Joint campaigns targeting India and Australia
The first wave of joint campaigns is set to launch from May 2026, focusing on digital marketing, advertising, travel expos, and familiarization trips for influencers and media from India and Australia. These activities will spotlight Cambodia’s rich cultural heritage, from the sunrise over Angkor Wat and the temples of Angkor Archaeological Park to the riverside charm of Phnom Penh and the relaxed beaches of Sihanoukville.
AirAsia Cambodia, which began operations in 2024, already connects major Cambodian hubs such as Phnom Penh and Siem Reap and plugs into a wider AirAsia network that reaches more than 130 destinations across Asia and beyond. By leveraging this network, the partnership aims to turn Cambodia into an easy stop for multi-country itineraries, encouraging travelers from India and Australia to combine Angkor with other Southeast Asian destinations.
Connectivity, affordability, and fresh narratives
For AirAsia Cambodia, the agreement supports its mission “to ensure every Cambodian can fly” while also opening more doors for inbound visitors. As a low-cost carrier, the airline plays a key role in keeping fares competitive, making it more accessible for first-time visitors to experience Cambodia’s temples, street food, floating villages, and nature-based escapes.
CTB’s CEO H.E. Kim Minea highlights that aviation partnerships are central to Cambodia’s tourism strategy, not only for increasing arrivals but also for reshaping how the country is perceived abroad. Beyond Angkor, the campaigns will emphasize vibrant urban experiences, authentic cultural encounters, eco-tourism, and the warmth of Cambodian hospitality, helping to present a modern, dynamic image of the Kingdom to the world.
